Magformers | News | Magformers is delighted to announce the appointment of David Kelly as our new UK Managing Director

Prior to joining Magformers UK, David had been responsible for creating the UK market for international brands including TOPModel and My Style Princess and turned them into some of the UK's leading girls creative ranges.

Said David: "I'm delighted and excited to be joining Magformers at a key stage in the company's expansion plans.

"Magformers has already gained an incredible foothold in the construction toy categories in Korea, the USA and Russia and when I met the owners I was hugely impressed by their drive and commitment to expand into the UK."

Magformers magnetic construction sets foster brain development through fun and education. Every set contains various pieces in simple geometric shapes like triangles, squares and rhomboids which connect easily using the power of the built-in neodymium magnets.

The magnets are encapsulated within all the edge surfaces of each Magformers piece, but can rotate to any direction, and therefore always connect to each other regardless of their position when two Magformers are brought together.

Starting from simple 'flat' 2D plan shapes, children can transform their builds easily into hundreds of 3D geometric structures - understanding the concepts of design and construction and recognising the scientific principles of magnets as they play. With high quality, safe, durable construction and an intelligent design, the construction possibilities are endless.

December 2015

All entries