New Baby Shark Stick-O Sets

New Baby Shark Stick-O Sets

Magformers today introduces our first ever licensed products with the launch of the Baby Shark Friends Set and Baby Shark Family Set in our latest Stick-O range of leading magnetic toys for pre-school children.

The two branded sets feature all-new Stick-O pieces, including large magnetic balls imprinted with cute shark faces and magnetic fins and tails in the instantly-recogniseable Baby Shark yellow, blue and pink colours.

Said Magformers UK Ltd managing director, David Kelly: “We are delighted to offer these fantastic new licensed sets. Baby Shark is a YouTube sensation and an incredibly popular TV property through its relationship with Nickelodeon.

“Stick-O is growing rapidly in the UK as a fun, creative and educational magnetic toy for early years children. Partnering with such a globally-recognised phenomenon as Baby Shark will make our toys even more appealing and engaging.”   

Stick-O Baby Shark Family (SRP £29.99) is a supercute 17-piece set which makes the main yellow ‘Ollie’ baby shark, pink ‘Ellie’ mummy shark and blue ‘Nick’ daddy shark characters, as well as other sea creatures, plants and models.

Stick-O Baby Shark Friends (SRP £49.99) is a bumper 30-piece set which makes all the main shark characters, plus ‘Goldie’ the fish, ‘Vola’ the octopus, a reel-in magnetic fishing rod, and a whole host of other sea-themed animals, plants and models.  

Characterised by its funky colours and chunky shapes, Stick-O was created in 2019 by the Magformers design team in Seoul, South Korea, as a direct response to requests for a high-quality magnetic toy for younger children.

Stick-O shapes feature disc magnets safely sealed inside. But because the magnets spin, using the Magformers® Rotating Magnets system, two pieces always connect when brought together.

Released in 2016 by educational entertainment company Pinkfong, also based in Seoul, ‘Baby Shark Dance’ is YouTube’s all-time most watched video with over 10.3bn views. Baby Shark’s Big Show is among the most popular shows on TV with young children.

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John Kelly