The Stick-O & Magformers Story

Since 2005, Magformers Inc. has led the way globally in developing creative magnetic construction toys for children.

Magformers magnetic shapes were developed as a creative, educational toy and became used extensively and successfully in Gymboree Play Centres in South Korea. Having established a foothold in the country through the centres, global distribution of the Magformers brand products was then secured by Gymworld Inc. (Magformers UK Ltd's parent company and Gymboree suppliers) in 2010, who set about expanding the business globally into more than 70 countries.  Full acquisition of the Magformers brand was completed by Gymworld Inc in 2017.

Stick-O is the chunky magnetic construction toy for little hands. Designed to be superfun, safe and durable, kids can have endless enjoyable hours making all sorts of cute and imaginative creations. It’s also a great introduction to the wonderful world of magnets.

Stick-O is brought to you by Magformers - the world’s leading magnetic construction toy brand. Stick-O’s larger pieces are perfectly suited to pre-schoolers and younger children, bringing a whole new dimension to educational play using magnetic forces.

Toddlers and preschoolers love building things with our classic Magformers geometric shapes as much as any bigger kids. But when we showed them a magnetic ball with a face and ears... that’s when the fun really started! And that’s when Stick-O was born.

Just like Magformers, Stick-O has a brilliant design feature - rotating magnets. Yes, the strong little magnets safely sealed in every piece spin around, so they ALWAYS connect. And that makes model building super-easy.

With Stick-O, there really is wonder and joy to be discovered from a toy that will last a lifetime in your family.


CE mark

Meets EU safety and health and environmental requirements conformed by European Community.


Conforms to the safety requirements for toys by ASTM (American Society for Testing and Material) and European standard EN71.